SEO & Ad Management
Initial audit and research
Face it, nowadays nobody uses the phone book to find what they want. Google is the first place they look. But just being on Google can only get you so far. If your website is not on the first page of the search results, chances are it will not be seen. In this day and age, search engines generate a huge portion of traffic, it has become a channel that companies cannot afford to neglect.
The most important work starts at home. A site that is efficiently optimized opens a plethora of possibilities. We start by creating the following:
Meta tags – These tags are what search engines display when they list your site. This include title, description and keywords tags.
Sitemaps – A sitemap is an index of all your pages and enables search engines to easily spider/index your website
Speed optimization – Google penalizes slow websites and rewards fast websites, Performing the proper steps to reduce redundant code and optimizing media will increase speed.
Link Rewriting – Rewriting your URLs to contain relevant keywords increases your traction on the search engine results
Once a foundation is built on-site, we will leverage the assets built thus far with further off-site optimization. This is performing work outside of the website to increase exposure and value to the search engines. We start by doing the following:
Link building – We generate backlinks to your website on other highly reputable sites with high ranking. Putting your link on these sites increases the credibility of your website and tells Google that your site is important.
Traffic generation – We generate relevant traffic to your website. Higher volume of visits tell the search engines that your content is valued and should be ranked higher
Directory Submissions – We submit your business and website to local directories